Showing posts with label Reviews. Show all posts
Showing posts with label Reviews. Show all posts

Sunday, October 17, 2021

Amazon Reviews Scraper



Amazon has the clout in the eCommerce segment. Most the brands, big and small, are crowding the platform hoping to get a pie of the consumer dollars. Selling through this platform is profitable and very competitive as well. So, how to gain advantage in understanding consumer profiles on line and learn how your products fits their needs and behaviors, The most important is understanding there feedbacks.

Star ratings and Reviews
Customer feedback still the key. More reviews means more sales. Yes, but how was the reviews? Good or Bad, 5 star or 1 star? How your product stack up against the competition? Amazon provides access to reviews if you a seller. To your own listing only. So, how would you capture those reviews from other sellers?

Web scraping
A staple and still useful. I'm not going to discuss the Customer Metric analytics. Instead, I'm going to share a tool to small Amazon sellers out there who would like to capture customer feedback and understand there sentiments. Please see link below:

Thursday, July 16, 2020

VBA: Here's How to Crawl an Amazon Product Reviews


Web Scraping, a clever approach to extract information from layers and layers of html of a web page. It's a a crude way and an alternative to some developers who don't the right access to an API. I'm sharing to an approach if you need to scrape an Amazon review of a product.

The script that I'm going to share is good only for single product URL scraping. This is to demonstrate how VBA can still be effective for those low tier automation implementation. Basically, applicable to developers still in exploring phase, students and hobbyist just want to have some fun.

I've taken a simple approach and haven't taken time to document. This is a project just came to at instance decided to write this in Excel VBA. Depending on the number reviews in that product, the script will take 2~3 mins to run. Let me know in the comments below your thoughts. 

To run the code, you need to select "GETALLREVIEWS" in your macro's list and you will be prompted with an input box where you can paste the URL of the target product listed in Amazon. The script will return to you a new spreadsheet with the list of the reviews successfully scraped.

The programming language used in this application is VBA(Visual Basic for Application). If you want to learn this coding technique, click Buy Now button below for a book to guide you with your learning.
Here's the script. Have fun