Here's a simple approach to weather API integration with Google Apps Script. The objective of this script is fetch weather forecast data from a free API provider Openweathermap. The API provides you the basic weather information from historical, current and even a 30 day forecast. You need to register to this API first you to have access to the free resources. which is just enough to get you running.
Apps Script
In the script, shown the basic steps to build that approach to properly call the API and return the desired weather information you might need in your applications. For a successful run you will have below as the return values to choose from. You can create another function to fetch desired weather information.
The Script:
Google AdWord application
Aside from using it for a weather applications, there's a clever user for this in Google AdWords campaign strategy. Let's say you are run a campaign for a product tied up to a specific season and for that matter, generate's demand for certain weather.
The key information from above script is the return value weather description(i.e., Sunny, Cloudy or Rainy). AdGroup names could be tailored containing the same weather description for easy script manipulation. You could iterate all your adgroups to detect those names.
There you have it. A quick and simple foundation of this automation. I have a working script that encompass the full AdWord dynamics. For Advanced Google AdWords, this will be a useful approach to optimize your campaigns and protect your budgets. Leave a comment below for your thoughts.
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